Web 2.0 is a category of new Internet tools and technologies created around the idea that people who consume media, access the Internet, and use the Web shouldn't passively absorb what's available. Rather, they should be active contributors, helping customize media and technology for their own purposes, as well as those of their communities. These new tools include blogs, social networking applications, RSS, social networking tools, and wikis.

By adopting technologies like Facebook, YouTube and Google, businesses can drive revenues, improve productivity, get closer to customers and reduce costs. It is already transforming the education industry, making use of discussions and sessions online to allow more people to participate. Lessons from Web 2.0 community and social networking success stories can be leveraged within the enterprise for more efficient knowledge worker collaboration and overall employee satisfaction.

Companies that make greater use of the technologies report great benefits. Successful companies of today not only tightly integrate Web 2.0 technologies with the work flows of their employees, but also create a “networked company”. They link themselves with customers and suppliers through the use of Web 2.0 tools.